Before spreading any sort of news about you or your company and its products, you really should take the time to make this news optimized for all the social media channels your company is using. If you spend more attention on this issue, the extra efforts will lead to far better customer feedback and a boost to your company results.
Because Twitter has a 140 character limitation, all the news presented via Twitter needs to be short, very clear, engaging and matter-of-fact. Your message must be a short communication of news or a how-to-do, e.g. “Three Solutions for A,B or C.”
Watch for “trending topics” hashtags (left of your Twitter feed), and if there is one that is related to your message, add it to your tweet for additional outreach. In case you will be organizing a conference or an online event, you should create a hashtag especially for that event, so people who are involved in the event are able to tweet in real time
Facebook is the best channel for storytelling, and you will have to get in touch with your audience to drive results. You could make them smile, you could be their teacher or you might engage them in some sort of brand activity and make them feel responsible.
Because of Facebook we now can see a bigger emphasis on visual storytelling where texts in your post are supporting the pictures. If you would include high-resolution pictures or videos of your company’s products or services, of your employees or your clients, your readers will be informed and entertained in a much better way. Including short videos is also the way to go for small demonstrations and short interviews. Text is only used to support and to promote feedback of your audience.
The concentration of LinkedIn on professional networks makes it the perfect channel for sharing industry and trade related topics. It is the ideal channel for young new talent, for new items, products and services, and of course for online news messages.
LinkedIn makes it possible for companies to focus on updating their status for certain audiences, to make sure that their messages show up front for all stakeholders. LinkedIn also allows you to include videos and graphics in order to create more interactive and engaging news.