Twitter

Because Twitter has a 140 character limitation, all the news presented via Twitter needs to be short, very clear, engaging and matter-of-fact. Your message must be a short communication of news or a how-to-do, e.g. “Three Solutions for A,B or C.”

Watch for “trending topics” hashtags (left of your Twitter feed), and if there is one that is related to your message, add it to your tweet for additional outreach. In case you will be organizing a conference or an online event, you should create a hashtag especially for that event, so people who are involved in the event are able to tweet in real time

Facebook

Facebook is the best channel for storytelling, and you will have to get in touch with your audience to drive results. You could make them smile, you could be their teacher or you might engage them in some sort of brand activity and make them feel responsible.

Because of Facebook we now can see a bigger emphasis on visual storytelling where texts in your post are supporting the pictures. If you would include high-resolution pictures or videos of your company’s products or services, of your employees or your clients, your readers will be informed and entertained in a much better way. Including short videos is also the way to go for small demonstrations and short interviews. Text is only used to support and to promote feedback of your audience.

LinkedIn

The concentration of LinkedIn on professional networks makes it the perfect channel for sharing industry and trade related topics. It is the ideal channel for young new talent, for new items, products and services, and of course for online news messages.

LinkedIn makes it possible for companies to focus on updating their status for certain audiences, to make sure that their messages show up front for all stakeholders. LinkedIn also allows you to include videos and graphics in order to create more interactive and engaging news.

Associated Press (AP) Style Guide – the basics by AbrahamRosh

1. Anchor text – The anchor text is the clickable text on a webpage. It usually appears as an underlined, blue text. Search engines will associate your anchor text with the content of your page.
2. Bookmark – It is a saved link of the website or your favorite page in your web browser. Social bookmarking sites are online services that also allow users to bookmark and share websites and resources with other users. Having a number of bookmarks linking to your site is an indicator of the quality of content you have and may help search engines assess relevance of your information.
3. Conversion Form – It is a form visitors can fill up with information. Having your visitors’ contact information helps you get in touch with your visitors to discuss how you can help them.
4. Inbound link – A link from one website pointing to another website. Links from other sites will help optimizing your SEO.
5. Internal link – A link from a page in your website pointing to another page on the same site.
6. Keyword – This is a word that users search for in search engine queries. Webpages should be optimized for keywords which people are looking for in order to rank high in search engines and draw a lot of visitors.
7. Link Building – This is a process of creating inbound links to your website.This helps you rank high in search engine ranking. This is one of the most important techniques of SEO.
8. Long Tail Keyword – It is a keyword phrase, usually with two to five words, used to search for precise and specific items. Long tail keywords are usually considered of more value than common keywords because they are less competitive, have more qualified searchers and will give you better chances of ranking high in searches.
9. Meta Description – This is a brief description of page content, usually found under the page title on a search engine results page. An interesting and appealing meta description can help bring visitors to your site, thus positively affecting your SEO.
10. Nofollow – No follow is a link attribute that prevents search engines from crediting outbound links on a page. When a search engine sees a nofollow attribute, it will not include the link for SEO credit and PageRank. They are used when linking to a website the owner doesn’t endorse.
11. PageRank – It is an algorithm, a number from 0-10, used by Google to estimate the relevance and importance of a page. The more inbound links to the page, the higher the PR (PageRank).
12. PPC (Pay-per-click) – This is an online advertising approach where advertisers put up an advertisement in sites and pay based on the number of clicks on the ad.
13. RSS (Rich Site Summary or Real Simple Syndication) Feed – RSS Feed allows your subscribers or followers to get updates on new contents from your website.
14. SERP (Search Engine Ranking Page) – This is the page that appears showing the results for a search query on a search engine.
15. Traffic – The visitors to your website.

This list is a summary of the Hubspot post: 40 Essential SEO Terms Marketers Should Know.

• Identity is who you are and what you think about yourself. Visual identity is the accumulation of all elements of a company’s presentation or communication to the outside world. Visual Identity includes a company’s name, logo, letterhead, signage, and advertising.
• Image is how you are viewed by others. It has to do a lot with perception. Managing the image means managing the perception. Image is people’s opinion or feelings about a product, service, company, or person.
• When many people have the same opinion (agree on the image) the brand is born.

• Trigger – Content marketing works best over a long term, so it is very useful for businesses that have long sales cycles. By publishing articles on third party websites or adding new content to your own website, you remind customers about your solutions.

• Publicity – by creating new content you can reach out to new audiences, articles can be promoted externally and you can also publish your articles on other websites.

• SEO – Content marketing can also be used for improving your website position in Google, so clients who are looking for solutions can easier find your website.
The latest strategy includes the creation and the promotion of infographics. Infographics visualize information, data or facts in a graphic way. Other websites embed the graphic on their own sites and include a link back to the original source on your site.

These are just 3 major examples of using content marketing for your business, but in fact there are many ways to reap benefits via this form of marketing.

Explainer videos can be found everywhere and they are used by businesses to inform visitors about the company products or services, and also to enhance conversion rates.

Here is something about the 3 most common and best types of “explainer videos”

1. Infographic-style videos. This type of video is taking infographics a step further. Here you will find that added motion and voice-over will guarantee a more powerful effect on the message delivered.

2. Whiteboard videos (Doodle videos), aka Scribe Videos. This type of videos is actually very powerful and is frequently used by some of the biggest companies active in commercial marketing. These scribe videos are perfect for converting, inspiring, and impressing your visitors.

3. Animated Marketing Videos are extremely entertaining. Additionally they will increase and boost the likability of your brand. These videos are the perfect tool to make your visitors feel warm and animated.

Videos are also great for SEO promotion, it’s much easier to score on competitive keywords with well optimized videos.

The secret to having a successful  blog that will impact your business, is keeping your goals clear and concrete. You should also have a strategy and a vision for what you want to achieve.

Here are some:

• You are able to share articles with many more people, right away and for free. Think of the days back when we ran out to get 10 copies of a newspaper that ran an interview to share this with your clients or family? Today, sharing is as easy as coping and pasting a link on your very own site and social networks.

• Articles and visuals can live forever. In the past, newspaper articles were gone and never to be seen for a second time. TV and radio interviews disappeared from the moment they were broadcast. Articles about you that are published online, reviews and visuals are always available to help establish your authority as a respected resource for information.

• You now can create a content mix that works hand in hand with your current PPC (Pay per Click) campaigns. If you use PPC, you will see that online publicity in the forms of articles, videos or other visuals (only when well optimized for search engines), will add extra value to your PPC by providing additional proof of quality.

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