Blogging has become a business tool for communicating and sharing knowledge and expertise with customers or employees. It is also a great way to get the word out to consumers about your product or service and it can even be useful for inspiring employee loyalty. Think about blogging as a way of unlocking knowledge that’s typically stored in your head.

The key to having a successful business blog is keeping your goals clear and concrete. You should also have a strategy and a vision of what you want to achieve.

Write up an editorial plan for how often you will update your blog, how you will promote it and retain readers, whether you will feature photographs or video, and any other aspects of your blog, and then stick to it. The results will come faster that you could expect.

Software

The most popular software for blogging: Wordpress, Blogger, Posterous. Of course a blog can also be integrated into your website. Most websites are based on CMS, so adding a new post is easy.

Examples of Business Blogs

• Boeing’s blog – the blog of Randy Beler – Vice President for marketing at Boeing
• Bplans Blog – a blog on business plans by the business planning software company: Palo Alto Software
• Volvo – a group blog with contributions from various Volvo employees
• BizNet Travel’s Blog
• GM Blog – the much publicized ‘Fastlane’ blog from GM

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