Bea Stanford is a featured branding expert on www.insightory.com, a Web 2.0 social media sharing community for management professionals, professors and graduate students. Online social communities are hot, but what really distinguishes social networking sites as effective marketing tools is positioning. Insightory is an excellent example of this. It successfully targets individuals with management expertise by maintaining a high level of moderation which sees only 50% of uploaded documents published.

This combination of positioning and high quality content attracts names like Tom Peters (management guru), David Meerman Scott (viral marketing strategist) and Andy Hanselman (business development).