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Check our Brand StoriesWhat Makes a Good Website?
Recently, when the word “google” became a verb and people began to google everything and everybody, having a good website also became vital for your brand. Concerning this, I am very often asked w...
Read more... Rob Snel – a Grolsch brand champion
Brands have many ways of remaining in our memory. There are TV commercials, ads in magazines and newspapers, public billboards, internet based promotional activities and so on. Some brand owners hire ...
Read more... Powerful Tools of Branding
When staring a new project, I ask my clients many questions and on the end of our first session, I tell them about The Power Tools of Branding. They work always! Here is my short list.
1. Have a s...
Read more... Buyology
Why do you buy particular brands? I will always choose Coke over Pepsi. My friend drinks Grolsch beer and doesn’t even bother with Heineken, Amstel or Corona. We don't think much about these choices...
Read more... Bea Stanford & Insightory
Bea Stanford is a featured branding expert on www.insightory.com, a Web 2.0 social media sharing community for management professionals, professors and graduate students. Online social communities are...
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